R.J. Reynolds has announced similar news with their brand, Vuse which is expected to go national later this year. Lorillard already sells an e-cigarette under the Blu Cigs trademark after the acquisition was made in April 2012. “The brand is really starting to expand nationally as we pursue an active growth strategy which involves continuous product development investment and vast marketing expenses,” says Michael Tolmach, the Chief Executive Officer of Eonsmoke, LLC.
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Electronic cigarettes could rekindle battles over smoking in public
Shifting entirely over to vaping from smoking would be a big public health plus, said Robert Proctor, a history of science professor at Stanford University. But the question of whether e-cigarettes are good or bad isnt that simple. Supplanting cigarettes? E-cigarettes are battery-powered devices that create a vapor mist from a heated liquid solution when the user inhales on a mouthpiece. The solution, or e-juice, and vapor mist, which looks like smoke, typically contain nicotine, but users can regulate the amount.
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E-cigarette regulation and taxes once again on the front burner at the Capitol
“And actually they don’t need to at all in Oklahoma.” A simple bill to restrict youth access to e-cigarettes should take less than one page, but the design here is about expanding markets for nicotine, not reducing smoking, Matheny said. “These companies don’t really care what you buy from them as long as you continue to buy from them. They’re selling an addictive product that contains nicotine. As long as you don’t quit altogether, they’re happy.” Tobacco lobbyists are a powerful force at the state Capitol, Matheny said.
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