Big Tobacco back on TV with e-cigarette ads

More than four decades on from the federal ban on cigarette ads for radio and television, some of the nation’s major tobacco producers are back on TV with spots featuring e-cigarettes. Blu eCigs, a subsidiary of Lorillard ( LO ), kicked off an ad campaign in October with television spots featuring actor Stephen Dorff. R.J.
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E-cigarette, shisha ban eyed

Only 23 percent say they’ve ever smoked cigarettes. Students are among the customers McNaughton fears stores are now targeting. Whether they’re going to buy Skittles or juice or what have you, they’re seeing these products. So they’re constantly exposed to these products at the store s and that’s another one of the tactics they use to try to draw in the youth, McNaughton said. Currently, e-cigarettes are not regulated by the FDA. Even though most stores won’t sell them to customers under 18, there’s currently nothing to keep them from doing it.
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E-cigarette vaporizers being used for illegal purposes, police watching marijuana use with devices


The industry would then have to present a proof of concept outlining the basics of the drug development to demonstrate its feasibility and an ethical trial approval sought from an academic or medical research institution. According to officers of the Philippine E-Cigarette Industry Association (PECIA), the domestic e-cigarette industry in its present form given its size and its available resources will be unable to meet the requirements needed if the product was categorized as a drug. PECIA is currently composed of 95 small-scale e-cigarette sellers.
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Can PH regulate its e-cigarette industry?

Hover over YES and NO to see FDA regulatory considerations

Health director-general Dr Noor Hisham Abdullah said the ministry would study the possibility of prohibiting the sale of e-cigarettes to children instead of electric cigarette a blanket ban. However, this is still subject to the recommendations by a committee set up to look into scientific evidence on the harmful effects of shisha (or water-pipe smoking) and e-cigarettes. “The committee will also verify claims that e-cigarettes may help smokers to quit the habit,” he said. Noor Hisham said the ministry would then decide based on the scientific report on whether to ban or regulate the sale and use of the two products. “Meanwhile, we welcome the fatwa [suggestion by religious authorities] issued by the Malaysian Islamic Development Department [Jakim] to ban shisha, which is in tandem with the ministry’s initiative on tobacco control,” he said.
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